Carmel, IN – National Precast Concrete Association is thrilled to announce the launch of Precast Life. This dynamic advocacy campaign raises visibility for precast concrete’s vital role in building our world.
The initiative’s initial rollout includes a robust website, promotional video, targeted social media content, multi-channel advertising, custom-branded assets and more.
The main hub for the campaign is its website, where you can find a variety of resources and educational assets that tell the story of how precast concrete makes modern civilization possible. Some of the site’s highlights include:
- Mini-profiles of some of our industry’s most innovative leaders,
- Charts showing how precast stacks up against other construction materials,
- Interactive photos that reveal how precast transforms cities,
- Info about career opportunities in our industry, and
- Educational pop quizzes about precast.
Read an interview that reveals more about how the campaign will broaden precast concrete’s reach.
The post Introducing Precast Life, NPCA’s New Advocacy Campaign first appeared on Informed Infrastructure.