The need for better communication within the geothermal sector spurred Kristina to gather like-minded individuals to organize workshops at multiple industry events from 2022 to 2023. Together, they realized they needed to take action. By engaging several organizations\u2014including Geothermal Rising, the International Geothermal Association, ThinkGeoEnergy, Ormat Technologies, and Baseload Capital\u2014a foundation for continued work and long-term impact was established. The next step is to have 1,000 geothermal ambassadors to sign the document.<\/p>\n
\u201cThe Declaration of Communication presents the facts from half a decade of work,\u201d she explains. \u201cThe report explains why we need one united voice and offers clear, actionable steps.\u201d<\/p>\n
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\u201cThere is no crowd or competition\u201c<\/h3>\n
As a global investor, Baseload Capital has financed geothermal power plants from Japan to the United States, driving the industry\u2019s expansion. Their mission is to maintain a planet in balance by leading partnerships to scale up the geothermal industry.<\/p>\n
\u201cAt least ten percent of all electricity needs to be baseload,\u201d Kristina explains. \u201cThere is no crowd or competition in this race. There could be one hundred more companies working in geothermal, and we could all be successful!\u201d<\/p>\n
Describing herself as an incorrigible optimist with a rebellious streak, Kristina is on a mission to change the narrative around geothermal energy. The whole renewable energy sector, as well as important stakeholders, will benefit from an accelerated market in geothermal adding safe and reliable baseload production.<\/p>\n
\u201cEveryone is talking about quantum and AI, but no one is talking about the power needed to cool the data servers,\u201d Kristina says. \u201cWe are currently producing 8,000 gigawatts of electricity, and it needs to be tripled within five years. That means we have to find 16,000 gigawatts\u2014a great opportunity for the geothermal sector.\u201d<\/p>\n
Learning from other industries<\/h3>\n
Geothermal is facing the similar branding challenges that solar once did. By studying how solar reshaped public perception\u2014from expensive and impractical to affordable and essential\u2014we can accelerate geothermal\u2019s adoption.<\/p>\n
\u201cThey made an exponential leap from being very expensive to being affordable,\u201d Kristina says. \u201cHow can we do that for geothermal? There is a lot to learn; from their business models to how they used advocacy and lobbying to get their voices heard.\u201d<\/p>\n
She emphasizes that this is a global energy issue, not something that the geothermal industry has to do themselves. There are massive learning opportunities by looking at collaborative efforts with other energy sources.<\/p>\n
\u201cWhat could we do if we had better collaboration with solar? What could we do if we could collaborate with fusion? I believe that could be a very exciting narrative.\u201d<\/p>\n
Collaboration is key to success<\/h3>\n
The need for an attractive narrative makes you wonder about the origin story of the power of the earth. All eyes on the big island in the Atlantic Ocean, the home of geothermal heating, with its plumes of white steam evaporating in the air.<\/p>\n
\u201cIceland has amazing storytelling when it comes to geothermal,\u201d Kristina says. \u201cIn parts of Reykjavik, they even use geothermal energy to heat sidewalks and streets, reducing the need for road salt during winter.\u201d<\/p>\n
She shares the story of Fridheimar, a family-owned business growing tomatoes year-round using geothermal energy\u2014a testament to its everyday impact. Communicating everyday improvements, not only to the investors, but to the end user will be vital moving forward. By signing the Declaration, industry leaders and advocates are asked to help amplify the message, keeping the geothermal sector strong and united.<\/p>\n
\u201cWe want to create a hub at geothermaldoc.com, where people working with geothermal and communication can access information and get inspired. We\u2019re calling on ambassadors worldwide to join this energy revolution!\u201d<\/p>\n
Read more and sign the Declaration of Communication at\u00a0geothermaldoc.com<\/a><\/p>\n For more information on Baseload Capital, visit\u00a0baseloadcap.com<\/a><\/p>\n About Baseload<\/strong><\/p>\n We lead partnerships to scale up geothermal energy: a 24\/7 available source of clean power and heat. Our global portfolio de-risks investments, expands the market and accelerates lessons learned in collaboration with strong owners and partners.<\/p>\n Our parent company Baseload Capital invests in geothermal projects worldwide. Our subsidiaries, the Baseload Power companies, build, commission and operate geothermal heat and power plants funded by Baseload Capital.<\/p>\n \u00a0<\/p>\n The post Geothermal Energy Needs a New Narrative\u2014Here\u2019s How We Can Change It<\/a> first appeared on Informed Infrastructure<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Global renewable energy capacity must triple by 2030. To mobilize the geothermal sector, Kristina Hagstr\u00f6m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/posts\/4940"}],"collection":[{"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/comments?post=4940"}],"version-history":[{"count":1,"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/posts\/4940\/revisions"}],"predecessor-version":[{"id":4941,"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/posts\/4940\/revisions\/4941"}],"wp:attachment":[{"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/media?parent=4940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/categories?post=4940"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mywatchseries.me\/index.php\/wp-json\/wp\/v2\/tags?post=4940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}